Velocify Study: Lead Distribution Strategy Can Impact Conversion by up to 107%

September 26, 2013 | Alyssa Trenkamp


Los Angeles – Sept. 26, 2013 – Velocify, the market-leader in cloud-based intelligent sales automation solutions, today published a study on “ Best Lead Distribution Methods for Optimal Sales Performance,” revealing the importance of using certain automated sales distribution methods to deliver the highest contact and conversion rates. The study found that using a combination of distribution methods can increase conversion rates by up to 107%. The study also analyzed the value of different distribution methods, offering insights for sales leaders on how to optimize their distribution strategy.

“Our goal is to help sales organizations maximize revenue potential and we’re constantly combing through data to uncover ways for companies to improve sales performance,” said Nick Hedges, president and CEO, Velocify. “These research findings underscore the importance of automated lead distribution, and provide significant insights into how contemporary, but less-utilized lead assignment methods can impact lead response, productivity, and revenue attainment.”

The research revealed a number of key findings:

  • Automated distribution methods improve response time and lead conversion (87% improvement over manual distribution)
  • Faster response times correlate with higher contact rates
  • Higher contact rates lead to higher conversion rates
  • An organization’s decision on the distribution method to use can have a material impact on lead response time and lead conversion
  • Using multiple distribution methods results in even better performance

The study included the analysis of almost three million leads collected from a sample of more than 600 sales organizations, across multiple industries to ensure relevance for a broad range of companies.

To access the full study, download the study directly from Velocify’s website. For more information on the company, visit the Velocify website and blog, or follow the company on Facebook, Twitter, LinkedIn or YouTube.

About Velocify

Velocify is a market-leading provider of cloud-based intelligent sales software, designed for high-velocity sales environments. Velocify helps sales teams keep pace with the speed of opportunity and improve conversion rates by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights. The company has helped more than 1,500 companies across a variety of industries improve customer acquisition practices and sales performance. Velocify was recently recognized as one of the fastest growing companies in North America by Deloitte and a Best Place to Work by the Los Angeles Business Journal. For more information please visit or follow the company on Twitter @Velocify.


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