InsWeb and Leads360 Announce Key Product Integration

January 19, 2009 | Alyssa Trenkamp

Sacramento – Jan. 19, 2009 – InsWeb Corporation, a leading online insurance marketplace operator, and Leads360, a top-rated online lead management system provider, announced today that they have partnered to integrate InsWeb’s AgentInsider® Lead Program with Leads360’s platform. Insurance agents who utilize Leads360 will be able to have auto, home, and term life insurance leads that are purchased from AgentInsider populated automatically into the Leads360 system, saving agents considerable time and effort.

AgentInsider was launched by InsWeb in September of 2005 to enable local agents to leverage InsWeb’s online marketing power and gain access to consumers shopping for insurance at InsWeb. Designed with the local agent in mind, the AgentInsider Lead Program gives each agent control over price, territory, volume, and the profile of the consumers they seek. Almost three million high-quality Internet leads have been delivered to local agents through the AgentInsider Lead Program.

“InsWeb’s AgentInsider is one of the top lead providers in the insurance market, and has a solid base of captive and independent agents using their services,” said Dan Morefield, CEO of Leads360. “Integrating with InsWeb’s AgentInsider Lead Program is a necessary step in our drive to provide the best insurance lead management program out there.”

To learn more about Leads360 and its platform of lead management products and services, please visit or call 888.508.4462.


Search for...