Improved Lead Management and Loan Pricing Come to Zillow® Mortgage Marketplace

April 5, 2009 | Alyssa Trenkamp

Leads360 and LoanSifter announce an integrated sales lead management solution for mortgage professionals servicing consumers through Zillow Mortgage Marketplace

Los Angeles – April 5, 2009 – Following the opening of the Zillow Mortgage Marketplace, thousands of consumers have been turning to® to help them find the right home loan to meet their needs. Until now, mortgage professionals have been limited in serving Zillow users due to inefficient and time consuming processes associated with manually responding to inquiries. Leads360, the market leader in lead management software, and LoanSifter, the fastest growing product and pricing engine, provide the best solution for mortgage professionals using Zillow Mortgage Marketplace.

“Zillow has the potential to be an affordable source of new business for mortgage professionals, but until now it has been time consuming to respond to consumer inquires manually,” said Jeff Solomon, Senior Vice President of Leads360. “Our partnership with LoanSifter allows mortgage professionals to leverage automation to work with hundreds of consumers in far less time,” he continued.

Using Leads360 and LoanSifter together allows mortgage professionals to automatically receive and respond to new consumer inquiries from Zillow. These sales leads are automatically stored in Leads360 where they can be organized, tracked, and followed-up on. Simultaneously, consumers receive accurate loan quotes on Zillow, which are generated by LoanSifter’s loan pricing engine. This technology allows mortgage professionals to significantly increase the volume of consumers that they are able to service, and the volume of loans that they are able to fund.

“By using Leads360 and LoanSifter, mortgage professionals can transform Zillow into a major source of business,” said Bruce Backer, President of LoanSifter. “The integrated solution enables the mortgage professional to provide a greater number of quotes faster, as well as more options in rates; and borrowers can choose the loan and lender best for them. This efficient presentation of market data provides significant benefits for borrowers and mortgage professionals alike.”

To learn more about Leads360 and its platform of lead management products and services, please visit or call 888.508.4462.


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