As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love. As it turns out, nurturing a lead is surprisingly similar to nurturing a personal relationship. Whether you are texting to win love or business, there are several similarities required to build trust and ultimately a relationship.
With an estimated 9.6 trillion messages sent worldwide in 20121, it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. However, in the name of love or business, etiquette is essential. Much like sending flowers to someone before meeting them, sending a text before making contact with a prospective customer is often perceived as forcing an early personal relationship where one does not exist.
Texting: A new frontier in sales
With 68 percent of people having sent a love note2 via text, and 62 percent of marketers using or planning to use automated text messaging in the next 12 months3, text messaging is far from uncharted. Sales professionals can learn a lot from the pioneers that have come before them, and there is much to be gained by using text messaging in the sales process. A recently released Velocfiy study titled, Text Messaging for Better Sales Conversion, found conversion gains as high as 328 percent when using text messaging appropriately in the sales process. Yet, the study revealed that only about two percent of sales prospects received text communications during the sales process, uncovering a sizable opportunity for sales organizations going forward.
Download the full Velocfiy report, Text Messaging for Better Sales Conversion, and learn more about how to use text messaging effectively in the selling process.