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We don’t dispute the timeless wisdom or simplicity of the “Always Be Closing” mentality. The ABC’s of selling, however, overlook a critical step to turn more leads into closed deals – prioritization. Every day, sales pros in every industry begin their day facing a staggering amount of data on prospects that is as helpful as […]
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The key to selling is trust. Once you earn it, doors open. But in the mortgage business, trust does not come easy these days. Because a home is usually the most expensive item anyone buys, earning trust takes much more time and effort than selling someone a pair of shoes. In fact, because the relationship […]